OneAccord names Jesse Kreun COO and technology enablement chief

OneAccord has named Jesse Kreun chief operating officer and managing principal of its Technology Enablement Practice, effective immediately. The Kirkland consulting firm says Kreun will help clients in the $25 million to $100 million revenue range use AI, automation and existing systems to improve performance.

Why it matters: - OneAccord is putting an operations leader in charge of a practice built around practical AI and technology use. - The move targets midmarket companies that want measurable improvement from systems they already have, not experimental demos. - OneAccord is also signaling a broader shift toward becoming an AI-native firm internally.

What happened: - OneAccord named Jesse Kreun chief operating officer and managing principal of the firm's Technology Enablement Practice, effective immediately. - The firm is based in Kirkland, Washington. - Kreun will lead OneAccord's internal operations as COO. - Kreun will also lead client work focused on helping owners and leadership teams at companies with $25 million to $100 million in annual revenue. - OneAccord said that work will center on AI, automation and better use of existing systems.

The details: - Kreun's background includes leadership roles in healthcare and technology consulting. - He previously served as director at Bellevue Healthcare and training lead at Blueprint Technologies. - Kreun is a certified OASYS implementer. - OneAccord says the Technology Enablement Practice starts by evaluating each client's processes, priorities and current technology. - The practice then identifies where current systems, targeted upgrades or new capabilities could create value. - OneAccord has more than 25 years of experience and says it has worked with more than 750 client organizations across 27 states. - The firm's services include strategic planning, business coaching, talent advisory, and fractional and interim C-suite leadership. - OneAccord says its core values are Truth, Compassion and Service, and its mission is: Building Value. Built on Values.

Between the lines: - The appointment suggests OneAccord wants to pair operational discipline with technology adoption instead of treating AI as a standalone offering. - Nick Anderson, OneAccord's CEO, said companies in the $25 million to $100 million range need an operator who has lived through the change and can help teams adopt the right tools. - Kreun said most businesses have a systems problem, and technology works only when the process and people are ready for it. - The emphasis on change management suggests OneAccord sees implementation, not software selection alone, as the real client pain point.

What's next: - Kreun will oversee OneAccord's transition toward an AI-native operating model. - The Technology Enablement Practice will continue working with clients to improve how teams use current platforms and where needed add upgrades or new capabilities. - OneAccord expects the approach to make client changes stick after the firm steps back.

The bottom line: - OneAccord is betting that practical AI adoption wins when it is led by an operator who can connect technology, process and people.