MarTecha’s Whisper Trace lands on Fast Company’s Next Big Things in Tech 2026 list

MarTecha was named an honoree in Fast Company’s 2026 Next Big Things in Tech for Whisper Trace, a patent-pending tool that captures sales conversations by text and turns them into CRM-ready contact records. The recognition spotlights a common revenue problem: too many leads and event conversations never make it into the pipeline.

Why it matters: - CRM data gaps still cost sales teams money and time. - Validity’s 2025 State of CRM Data Management report found that 76% of CRM users say less than half of their organization’s CRM data is accurate and complete. - The same report says companies lose an average of 16 sales deals per quarter because of poor-quality data. - momencio’s 2026 State of U.S. B2B Events Report found that 80% of trade show leads never receive follow-up. - Whisper Trace is built to capture conversations before they disappear into notes, inboxes and business cards.

What happened: - MarTecha, an Austin-based revenue operations and marketing technology company, was named an honoree in Fast Company’s 2026 Next Big Things in Tech. - Fast Company revealed the annual feature on fastcompany.com on Oct. 6, 2026. - MarTecha was recognized for Whisper Trace, its patent-pending contact capture product. - MarTecha said Whisper Trace is available now with a free 30-day trial at more information.

The details: - Whisper Trace runs entirely over SMS. - The tool does not require an app, a login or venue Wi-Fi. - Users can send a text, voice memo or photo of a business card, event badge or LinkedIn message. - Whisper Trace captures who a person met, their role and company, what they discussed and what comes next. - The product organizes that information into structured, CRM-ready files. - Whisper Trace sends a morning-after recap email so marketing and sales leaders can see which event investments turned into opportunities. - Whisper Trace feeds any CRM or can be used on its own by teams without a CRM. - MarTecha is a Salesforce and HubSpot certified partner. - MarTecha is a woman-owned company based in Austin, Texas. - MarTecha has operated since 2020.

Between the lines: - Whisper Trace grew out of MarTecha’s work helping clients streamline CRM systems so qualified leads convert faster. - Ali Wittich, founder of MarTecha, said the product was built to solve a weekly client problem and to help conversations in unexpected places, like elevators, hotel lobbies and airport gates, show up in the pipeline. - The product targets a familiar breakdown between field conversations and revenue systems. - The Fast Company honor gives MarTecha a larger platform to position Whisper Trace as a fix for lost follow-up and incomplete CRM records.

What’s next: - MarTecha said it will continue expanding Whisper Trace. - The company is using the award as momentum while it offers the product through a free trial. - More information is available at the company’s announcement.

The bottom line: - Whisper Trace aims to turn casual sales conversations into trackable CRM data before those opportunities slip away.