Double play market seen reaching $175.58 billion by 2030

The Business Research Company projects the global double play market will grow from $130.32 billion in 2025 to $175.58 billion by 2030 as broadband expansion, fiber rollouts and bundled telecom demand accelerate. North America led the market in 2025, while Asia-Pacific is expected to post the fastest growth.

Why it matters: - Double play bundles are becoming a core telecom product as consumers and businesses want simpler, cheaper packages for voice, video and high-speed internet. - The market’s growth points to stronger demand for integrated broadband and entertainment services, which could reshape how providers compete and retain customers.

What happened: - The Business Research Company said the global double play market will rise from $130.32 billion in 2025 to $138.08 billion in 2026. - The company projects the market will reach $175.58 billion by 2030. - The forecast implies a 6.0% CAGR from 2025 to 2026 and a 6.2% CAGR through 2030. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The firm released a free sample of the report here. - The full report is available here.

The details: - Double play combines two primary telecom services, typically voice, video or high-speed internet, into one subscription. - The model uses consolidated network infrastructure to deliver connectivity and entertainment or communication services. - Benefits include convenience, lower costs and stronger customer loyalty. - The service is especially common in fixed and broadband markets. - Growth in the near term has been fueled by broader broadband access in cities, rising demand for bundled telecom services, lower-cost communication options and upgrades to cable and fixed-line networks. - Consumers are shifting away from standalone services toward bundled packages. - Future growth is expected to come from wider FTTH rollout, stronger demand for combined voice and data services and more subscription-based telecom models. - Streaming and digital entertainment add-ons are also expected to support growth. - Telecom providers are competing more aggressively on bundled offerings. - Expected market trends include converged fixed broadband bundles, fiber-based double play services, promotional and tiered pricing, retention-focused bundling and more OTT content tied to broadband packages. - In 2025, North America was the largest regional market. - Asia-Pacific is expected to grow the fastest over the forecast period.

Between the lines: - Broadband penetration is doing more than expanding access; it is changing the economics of telecom bundles by making integrated services more practical and more attractive. - The move toward bundled and subscription-based models suggests telecom operators are using packaging, not just speed, as a competitive lever. - The emphasis on OTT content shows the market is blurring the line between connectivity and entertainment distribution. - In November 2025, Ofcom said full-fiber networks were available to 79% of residential properties in England, up 10 percentage points from July 2024, and gigabit-capable coverage reached 88%, or 21.1 million premises.

What's next: - Continued FTTH deployment should keep supporting double play adoption through 2030. - More telecom companies are likely to expand bundled offers, adjust pricing tiers and use content partnerships to reduce churn. - Asia-Pacific’s faster growth could pull more investment toward markets where broadband expansion is still accelerating.

The bottom line: - Double play is moving from a convenience feature to a growth engine for telecom providers as broadband infrastructure, bundled pricing and digital entertainment converge.