Bulgarian agency builds custom sites with AI before clients pay

WDesigner.NET in Sofia says it now creates finished custom websites before payment, using AI under designer supervision, and plans to add staff rather than cut jobs. The company says the model works because production now takes under 30 minutes and shifts more work to creative decisions.

Why it matters: - WDesigner.NET is using AI to speed up website production without eliminating designer roles. - The agency says the model lets clients approve a finished site before paying, shifting risk from the customer to the agency. - The company frames its approach as evidence that AI can support hiring instead of reducing headcount.

What happened: - Sofia-based WDesigner.NET, operated by Net IT EOOD, says it rebuilt its production process around AI tools directed by professional designers. - The agency says it now delivers complete custom websites before any payment is made. - Clients review the finished corporate website or online store and decide whether to buy it. - If a client declines, the agency charges no fee. - WDesigner.NET says the AI-assisted workflow can generate a complete website in under 30 minutes. - The agency says it plans to open new design positions. - The company builds custom corporate websites and online stores for international clients.

The details: - Each project follows a four-stage workflow. - A designer first creates a brief for the AI system using the client’s business, goals and brand. - The designer then feeds in reference websites chosen by the client. - The AI produces an individual website design based on the brief, the client’s preferences and the designer’s concept. - The designer and AI tools then refine each section until the site matches the client’s requirements. - Clients provide a description of their business and examples of sites they like. - The agency handles the technical work, including hosting and configuration. - The result is a functioning website. - WDesigner.NET says it carries the cost of designer time and AI generation for each request, with no guarantee of a sale. - A spokesperson said the company reversed the traditional web design model by building the finished website first and showing clients exactly what they would get before they spend anything. - The spokesperson said AI now handles repetitive technical work, including coding and connecting modules, while designers focus on creative decisions. - The agency says demand has grown enough to justify new hiring.

Between the lines: - The company is using its own workflow as a counterexample to the idea that AI adoption automatically cuts jobs. - Its model depends on human designers staying central to the process, not on full automation. - That aligns with broader industry trends the company cites, including wider AI use among web designers and labor-market growth projected for web development and digital design. - The agency also points to research suggesting human-AI collaboration produces better output than full automation when specialists stay involved in creative work.

What's next: - WDesigner.NET says it will expand staffing as demand continues. - The agency is likely to keep refining its designer-led AI workflow as more clients test the buy-after-review model. - The company’s next proof point will be whether the process can scale while keeping quality high and sales conversion strong.

The bottom line: - WDesigner.NET is betting that AI can make web design faster, cheaper and more client-friendly without replacing the designers who shape the final product.

More information: WDesigner.NET